Jumeirah Living unveils two residence projects

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Jumeirah Group has unveiled two more projects under its Jumeirah Living serviced residence brand as part of its plans to capitalise on surging demand in Dubai.

Jumeirah Living expects to launch projects in Dubai Marina and with Dubai International Financial Centre in the latter part of next year as it steps up growth plans.

The company’s move is the latest response to massive demand in the serviced residence segment.

By the end of 2009, the group will have three luxury serviced residences in the emirate offering specialised services such as a lifestyle concierge team.

“Because we’re a Dubai-based company, it’s all about growth here first,” Jumeirah Living’s Group General Manager Julie Shields told Emirates Business. “We’re looking to grow first in Dubai and then we will grow and expand with Jumeirah Group as a brand globally.

“It’s all about looking at locations in Dubai, particularly business locations, because our business model is based around extended stay, long stay, and high-end corporate guests.”

Jumeirah Living opened its first project, the World Trade Centre Residence, on August 1. The property offers one to four bedroom apartments spread over 40 floors as well as business centre facilities, two executive meeting rooms, a rooftop lounge, a café and bar, a fitness centre and a rooftop pool.

“The WTC Residence is the first in what will be a worldwide portfolio of distinctive Jumeirah Living properties,” said Shields.

She said the division was on track with its regional expansion plans and expected to have 10 projects in the GCC by 2011.

“We have a number of projects coming up in Bahrain and Oman, one in Doha and another with Etihad Towers in Abu Dhabi.”

In addition to the stand-alone serviced residences the division is working on launching properties alongside a number of Jumeirah hotels.

Source: Business 24/7

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